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Southeast Publications



Founder &Visionary

Peter Warrick, hailing from the vibrant city of Detroit, Michigan, entered this world in 1947. However, it was in the sun-kissed haven of Fort Lauderdale where he found his true home, establishing roots in 1949. As a proud alumnus of Fort Lauderdale High School’s Class of ’66, Peter embarked on his academic journey at Broward Community College.

Venturing into the realm of business, Peter kickstarted his career in 1965 as an hourly employee at the renowned Burger King Corporation. Remarkably, by 1973, he bid farewell to Burger King, having ascended to the esteemed position of Regional Manager, thus embarking on an entrepreneurial path of his own.

It was then that Peter ventured into the realm of advertising, birthing Southeast Publications USA, Inc., an illustrious agency nestled in the heart of Fort Lauderdale. This groundbreaking enterprise catered to a vast array of industries, providing indispensable printed products and other bespoke solutions on a national scale.

Under Peter’s visionary guidance, Southeast Publications USA, Inc. flourished, catering to an impressive roster of over 1,300 clients annually. Aside from their flagship offerings like Marina Maps and Fairground Interim Directories, they also specialized in crafting Hotel/Motel Room Guides, Guest Guides, and Campus Guides for esteemed universities, community colleges, and private schools. Furthermore, their repertoire extended to delivering Real Estate Guides, Shopping Center Directories, Chamber of Commerce Maps, and Golf Guides, catering to the diverse needs of their discerning clientele.

In 1994, Southeast Publications USA initiated a heartwarming tradition of donating proceeds from their annual auctions at the Spring and Fall Company meetings to the charitable organization known as KOA Care Camps 501(c)3.

Today, this noble practice remains an integral part of Southeast Publications’ mission, tirelessly raising funds to bestow the gift of camping upon children battling cancer, providing them with invaluable experiences.

Peter’s unwavering dedication to his community manifested in his active involvement in numerous prestigious programs and organizations. His extensive engagement included notable affiliations with the Prestige Club, Crime Stoppers of Broward, Boys and Girls Club of Broward, 100 Club of Broward, Sheriffs Advisory Council, Broward Sheriff’s Office Gang Task Force, Florida Highway Patrol Advisory Council, Florida Highway Patrol Auxiliary, and Sheriffs Association of Florida, among countless others.

Moreover, Peter played an instrumental role in various civic and philanthropic endeavors, leaving an indelible impact. He played an active part in the Jaycees, Kiwanis Club, Crime Watch of Fort Lauderdale, Crime Stoppers of Volusia County, Broward County Chiefs of Police Association, and a host of other esteemed charitable, community, and governmental organizations.

Tragically, Peter Warrick departed from this world in 2010, yet his enduring legacy persists, carried forth by his son, Wally Warrick, the current CEO. The dedicated team of professionals, who stand unrivaled in their expertise, diligently upholds his vision and ensures that his indomitable spirit lives on.


Vice President
(1945 – 2012)

Wayne married his wife Carlene in Forsyth, GA in 1973 and then moved to Kentucky for a few years. Wayne was a truck driver for Howard Johnson and enjoyed driving trucks for 20 years. Wayne was also an avid RV’er and told everyone how he and Carlene left Kentucky on January 30, 1986 in a 35-foot 5th wheel and never looked back.

In 1990, Wayne and Carlene began their lifestyle with the Southeast Publications family and for 22 years his partnership and dedication helped founder Peter Warrick escalate Southeast Publications success to what it is today and what it has represented for the last 26 years. Wayne led the sales force by example and with diligent professionalism.

Wayne was dedicated to helping Southeast Publications’ Sales Associates be more proficient and successful with their independent business practices and spent time developing better recruiting and training procedures to ensure high success rates for all Sales Associates.

Throughout all of their travels and time on the road, Wayne and Carlene continued their commitment to community improvement. They eventually returned to Forsyth and purchased Betsy Lynn Apartments in 1995 and, most recently, Ridgewood Apartments in 2008. Adding to his support of local merchants, Wayne took pride in being able to give back to the local community.

Wayne’s knowledge in the RVing industry was tremendous and he truly understood all aspects of RVing, whether it was being a resident expert on what RV’ers needed or offering Resorts his advice on attracting and appeasing their RVing customers.

He also sat on the board for multiple associations, providing his vast experience and insight as guidance to help promote the industry he loved. He was a leader and an inspiration and touched the hearts of everyone who was lucky enough to meet him.

Aside from being Vice President at Southeast Publications, Wayne was a member of the board for KOA Care Camps. With the influence of Wayne, Southeast Publications has raised and donated over $550,000 since 1994 to benefit children with cancer and give them the experience of camping.

Wayne passed away in 2012 and his wife Carlene still remains as Vice President.

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