It seems like everyone is building websites these days but for those of you that are looking for a provider, it’s important to know what costs are typically associated with this type of venture.
According to a blog post by the Executionists, a well-known website developer, if you are using an American firm, the costs to develop a small business website could range from $5,640.00 to $11,400.00 which depends on the website’s requirements. (Larger businesses average: $8,160.00 – $18,600.00)
This price includes Planning, Site Map implementation, Visual Design, Programming, Content Support, Client Training, Testing and Launch. Now you could save costs either by going overseas, where instead of paying $100.00 per hour, you pay $25.00 to $30.00.
The issue that arises with using overseas web developers is often times there are language and cultural barriers which prevent these developers from offering solid marketing advice. The most effective ways of displaying content or structuring certain technical elements for Americans, often conflict with their country’s preferences which tends to increase the overall costs of the website fixing items that would otherwise be intuitive for an American developer.
Now you’re probably asking yourself this question, “Why don’t I just hire a one man website developer, I am sure I can get him for less expense?” You would be correct! You can hire one man shows etcetera, but you must also understand that usually these developers are good at creating websites, not marketing and there are limited resources they can refer to if they cannot perform or understand what it is you are looking to accomplish.
Ideally, you would want to find a company that specializes in your specific industry and has a great reputation. BE CAREFUL however! You have many companies out there that indicate that they can bring your website traffic yet they cannot even bring themselves traffic organically. Ask for references or view their portfolio starting with their very own corporate website! Use www.alexa.com , it is a free service that shows where website rank versus others.
You’ll hear all the buzz words, “Responsive Website”, “Google Certified”, “Mobile-Friendly”. Well most Content Management Platforms have this enabled already. It all boils down to who has developed sites that are intuitive, have created websites with good organic traffic and who has experience working with similar businesses.
We create business websites! Check us out!