MobileRVing.com has installed profile analytics and review management features within the popular RV Travel Search Engine. The analytics reports now show resort users how often their profile has appeared within a search on the website and how many impressions each of their profile pages receives. Included within the analytics, resort users can now see what actions have been taken within the website. Resort users can see how many times an RV Traveler has clicked through to the resort’s website, clicked to dial the resort’s phone number or emailed the resort through the MobileRVing.com website.
The resort user dashboard also can see traffic metrics from other MobileRVing digital properties. Now users can also see how much digital traffic is being seen within MobileRVing 2.0, the mobile app that is currently available on iTunes and Google Play. Resort users can also see how much traffic is being brought to their profiles through MRV Connect, the social media network of MobileRVing.com. Director of Business Development, Brian McGuinn states, “Because we give resort users the ability to create their own marketing message within MobileRVing.com, we feel it’s important that they can see how that message is performing on the website, mobile application, and the social media components of MobileRVing.”
Brian believes that once RV Resort users see the volume their profile brings, they will want to expand the content within their profiles. Currently, MobileRVing.com enables RV Resort users to add events, descriptions, pricing, unlimited photos and videos. According to Jennifer Vista, webmaster of MobileRVing.com, the most robust profiles tend to see more activity for a variety of reasons. “Profiles with updated and complete content tend to receive more promotion within our social media community and website activity.” Jen explains that the most complete profiles find space within the MobileRVing home page and within the MobileRVing Faceboook page, which currently has over 80,000 fans.
Also recently deployed through MobileRVing.com is the ability for resort users to respond to reviews posted by the MobileRVing RV travel community. Now resort users can see reviews from guests within their dashboards and can respond to reviews good or bad. Brian McGuinn states, “Now that the website accepts reviews and is receiving quite a bit of activity, it makes sense that our resort users can now manage the way these reviews are perceived by those that come across their profile on the website.”
While MobileRVing.com gives their audience free content, the website has amassed over 12,000 registered users. RV users can save their travels, participate within the MRV Connect social media site, rate and review RV resorts. Sources at the company have said that the website is on track to more than double their current base of registered users by this time in 2018.