Early in 2016 SEPI Marketing, the parent company of MobileRVing.com and Southeast Publications, hired professional videographers to visit their partner resorts to give RV Travelers a window inside their Preferred Properties. The videos have been optimized to obtain organic traffic through Google and are also promoted on the MobileRVing.com website.
Brian McGuinn, Director of SEPI Marketing’s Business Development says, “Last year we successfully filmed over 275 videos. We have about another 1,200 more to go. We are committed to this endeavor because it brings enormous value to our RV Resort partners and the advertisers that support them.”
Brian is referring to the more than 17,000 small businesses that sponsor the campgrounds and RV Resorts they represent. “If we can inspire more people to know, learn and appreciate camping, the better the industry does. We want to provide a diverse array of content to reach every demographic for the benefit of our partner resorts. The more campers that visit our Preferred Properties, the greater the demand we can create to satisfy the business needs of their sponsors.”
Per SEPI Marketing the expense to promote these properties and send the film crew is derived from the growth the company has experienced over the past year. Carlene Morris, Vice President of SEPI Marketing states, “It’s just how we believe business should be. You give and serve as much as you can, and inevitably you will reap a bountiful harvest. Many of these properties use their Preferred Property videos on their website to promote themselves and when they do that, it builds interest.”
SEPI Marketing also promotes these videos of their Preferred Properties through their robust social media platform which includes a Facebook fan base of over 68,000 camping enthusiasts. “We received tremendous amounts of engagement for our partner properties within social media. This is just another way for us to promote our partners and their associated sponsors. We are grateful many campgrounds have made the switch to Southeast Publications which affords us the ability to promote camping and their properties the way we do” states McGuinn.
SEPI Marketing believes that it could potentially deploy an additional 300 videos before the year ends. For more information on becoming a Southeast Publications customer, simply call 800-832-3292.