Campground Management Articles

MobileRVing.com sees a 675% increase in organic search traffic.

MobileRVing.com Logo

Plantation, FL – MobileRVing.com, a website designed and created by SEPI Marketing has had a substantial increase in organic traffic year over year. Over the past year, SEPI Marketing installed MRV The Buzz, an RV travel industry /destination digital publication, and MRV Connect, the social media network for their community of RV travelers. These two additions have complimented the largest RV Travel search engine quite nicely because their content engages a wide variety of outdoor enthusiasts.

Director of SEPI Marketing, Brian McGuinn states, “The increases we’ve seen this year was by and large unexpected. We made it a point to follow Google’s best practices and have adopted their new initiatives that help the user experience and assist in serving content faster.” According to sources inside the company MobileRVing.com currently has over 250,000 pages indexed with Google and each page has been fully optimized to build long term organic growth within the search engine.

SEPI Marketing also states that while the organic traffic makes up most their website’s visitations, they have also experienced enormous amounts of growth through referrals from partner websites and social media. Brian McGuinn states, “Our combined Facebook presences alone has over 100,000 active fans that are constantly being referred to our website. In total, we have 15 social media platforms engaging our audience 24 hours, 7 days a week.” Brian also indicates that currently they have over 480 partner websites that are referring traffic daily.

SEPI Marketing is producing unique content in a myriad of formats every day. MobileRVing.com has a robust mix which includes RV Resort videos, podcasts, blogs and in depth outdoor destination articles. Their MRV Connect platform is basically a diary where RV Enthusiasts can catalog their journey, review places they’ve been and even communicate within their network friends through and easy to use newsfeed.

According to the firm, the company has been working on some major projects that will be intended to further their engagement efforts within their community of outdoor enthusiasts. “We have some amazing pieces of technology in queue to be completed that will serve two purposes. One component will engage our community of outdoor enthusiasts, the other will help assist our partner resorts in better understanding their specific market at the consumer level.” Per Brian McGuinn.

Outside of online marketing, the company states that their offline marketing has been a big contributor to the website’s success as well. Currently they have MobileRVing.com advertisements in over 6 million of their RV Resort Guest Guides that are hand delivered to RV and Camping enthusiasts every year. In 2016, they produced over 2,000 all-weather banners advertising MobileRVing.com. Some of these campgrounds, where the banners are being displayed, log over 200,000-day use visitors each year.

Brian McGuinn states, “During season, our direct traffic to the website is phenomenal and this year will be even better considering the growth in new partners we’ve serviced in 2016. Anyone that says print doesn’t have its uses, are going to be missing out one some big bucks.”

SEPI Marketing is also planning to attend several of the largest RV Shows to promote their RV Travel search engine in 2017. A few of the places already lined up is the Hershey Show and the North Georgia RV Show.

Author

Brian McGuinn

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